Team Slim. Give it up to all those pushing the bar to ensure a healthy lifestyle. This is one of two conceptualized logos for a fitness focused group. The aim in designing this logo was to highlight two main aspects of the weight loss process. One is that it would move from overweight to right weight, or even a more slender curvy tone. Second is that, in the beginning it will seem hard, but over time will become much easier.

This is my personal logo. Standing for my full name, the concept behind this logo was quick and fast. Indicating that once I was in the gray area about whether to start this or not, it moves to the solid black which indicates the realized action. It also represents the act of starting, as it is better to start and transition to the end product, than to be stuck at making everything perfect before releasing.

This logo was created as a result of a contest entry. Concept behind logo design was to the retain the family brand image while making it succinctly different.

Concept of business card is to represent that it is Jamaican company, mainly focused on city home buildings. Dominant colour used as requested by client was gently placed while keeping text readable.

Project involved designing a flyer making strong use of Jamaican Colours while not being too over-powering.